Free Wi-Fi is hard to pass up
Google is not only an internet giant, but they have one of the best marketing strategies out there. They know that the best way to get customers in the door is to offer a free product. And this is exactly what the internet giant is doing in India, as it expands its Wi-Fi hotspots across the country. Named “Google Station” the public Wi-Fi is rolling across India on its vast network of railroad stations. Free Google Wi-Fi is already operating at 52 railway stations and this new program will bring it to a total of 100. Considering that 10 million Indians utilise the railway stations every day, the company will not only be building the largest public Wi-Fi project in the world, but they will also be collecting quite an enormous number of dedicated Google users.
Growing Google Users
India’s population is already pretty active online. According to Google officials, approximately 350 million Indians are on the internet. They believe this number will almost double over the next three years. This represents a huge customer base. Google knows that if they are to keep a growing Indian internet crowd loyal to their brand, they have to provide them with exceptional service, i.e. a problem-free experience when surfing the digital channels. Google is also aware that demographics change, and the thirst for new technology is endless. What is “wow” today becomes boring tomorrow. Google developers, therefore, are working hard to keep the services they offer at the cutting-edge of digital technology.
This is not Google’s only foray into India. A low-cost and low-tech version of Android One was offered in 2014. More recent offerings include an off-line version of YouTube and Google Maps.
Google plans to ultimately bring the free Wi-Fi to a total of 400 stations, plus cafes and shopping malls. And, as they say, nothing remains free. Google intends to monetize the service in the future.