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For businesses and brands, it comes down to basic elements of trust. Perhaps not surprisingly on the back of the pandemic, NHS and healthcare services are most trusted with people’s data. However, that may soon change, with plans for patient data to be shared with third parties in the UK.
According to the EU Network for the Implementation and Enforcement of Environmental Law, every inhabitant of a European city experienced a loss of over €1250 as a result of health issues associated with poor air quality in 2018.
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