Eurocheddar has dedicated a fair amount of digital ink to Russia and its ever-evolving economy and state affairs. We also write quite a bit about the environment and how global businesses are dealing with the demanding nature of climate change.
The three economies worth watching closely in the next ten years are surely India, China, and Russia. And with the slightly absurd revelation this week that General Motors has offloaded Hummer vehicles – that last bastion of the small-prick male identity crisis – to the Chinese, it seems an interesting moment to spotlight their neighbors slightly more progressive moves. As if it wasn’t bad enough to see the local yokel in your neighborhood tearing down Main Street in a military vehicle, we now have to contend with 1.3 billion people being sold the idea that this is somehow the car of the future. Aaack! What’s left of the ozone layer doesn’t stand a chance.
But, rejoice dear reader, for Russia’s President Dmitri Medvedev is the new green crusader – or so he claims to be. According to German news source, Spiegel Online, the Russian leader plans to cut the country’s energy consumption by a whopping 40% by 2020. If we all aren’t under water yet, that’s something to be around for. Something tells me that this isn’t just stage-managed propaganda either. Why, you ask?
Medvedev knows that the current state of energy efficiency in Russia is ineffective, and wasteful and the country, although oil rich, is still faced with the ticking clock of resources being finite. He’s recently joined forces with Germany to help the old bear reach its objectives, and Angela Merkel’s government plans to bring much needed technology to the table. The man seems determined to cut his own line and not present himself as Putin’s puppet. He seems steadfast on developing a modern Russian state, and realizes the petrol pipelines will run dry soon enough. We shall see.
The question, as always, is how to finance it. This is something that Medvedev hasn’t even begun to broach, but talking publicly is certainly the first step to being held accountable in politics. After all, 2020 isn’t that far away.