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1% For the Planet

A businessman in the forest

Believing in Collective Impact

1% for the Planet is a global organization with a mission to build a healthy planet. The initiative believes that the viability of our planet is facing an existential threat and that it is up to all of us that occupy it to do something about it.

Who They Are

Founded in 2002 by Craig Mathews and Yvon Chouinard, 1% for the Planet encourages members to donate 1% of their profits towards creating a better world for us all. Because our expertise lies in a variety of fields, it is not always easy to develop strategies and methods of making a positive impact on the planet. Few have the resources to explore the vast array of options to make a difference. By creating the organization, accessible and credible means of supporting the environment was created. 1% for the Planet maximizes the impact of support by connecting members to trusted non-profit partners.

Why They Exist

Climate change is putting our very existence in danger, our food supply systems are under threat and our animals and plants at risk of extinction. Because these issues are not being adequately addressed, it is up to the global community to take responsibility to drive positive change. Through this initiative, a diverse network has done amazing work for over a decade. With a firm belief that putting dollars and doers together can make a tangible local impact, 1% for the Planet is becoming an unstoppable force in the fight for our planet’s survival.

What You Can Do

Whether you are a company, a non-profit organization, or an individual, you can support the initiative. There are several ways to join 1% for the Planet. As a company, you can join with a product line, through your brand or as the whole company making an annual contribution. In most cases, donations are tax deductible. Individuals can either pledge 1% of their salaries, commit to giving a percentage of their purchases or sign up for a charity charge credit card which will automatically donate 1% to the cause.

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William R. Feins , freelance journalist from London, UK; he received his B.A. degree in Economics and his Masters in Sociology. William has always been interested in the mechanics of business and the inspiration of original thinkers, and firmly believes that the former can’t succeed without the latter. In his spare time, he enjoys the ridiculous spectacle of watching table tennis on a big screen (preferably at a pub) and reading weighty tomes about World War II.


  1. Climate change is one of the biggest threat in the world at the moment. We have to stop it or even slow it down because sooner or later it is going to turn against us. I would support this organization 100%. Thank you for caring for our planet!

  2. Not enough attention is being paid to climate change anymore. What a refreshing read and a big thanks to the author.

  3. I am sorry but in my opinion, i do not think that this is a problem that we have to worry about.I think global warming was invented to stop poorer countries improving their economies through tariffs on emissions as this would go against world order.Look at the facts, the ice glaciers are not melting but actually growing and a new study shows.

  4. Now the Global warming or changing climate is the burning issue to world. Every individual, organization, country should be involved themselves to protect the planet in natural disaster for the causes of changing climate. Participation for 1% is very difficult to execute the task. If work together with hand by hand then it will be easy to furnish our planet so well for future living.

  5. People need to pay more attention to climate change because this will affect everyone and I hope that this organisation will get the necessary funding that they require.

  6. Clearly a fantastic venture by Craig Mathews and Yvon Chouinard encouraging common people to participate in making our Mother Earth a better place to live in. All the best to the entire team.

  7. I think in this Global world, environmental impacts are starting to hit home more faster. Us a human race we really need to change our actions for the sake future generations. we can do it



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