The relatively new phenomenon of ‘full information disclosure’ online is still something to get used to. If you want to find
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a friend that you haven’t seen for twenty years, it’s possible with an online search; likewise, what the friend has been doing for that duration is also traceable. The freedom therein is a double-edged sword. Transparency is a great thing, especially in an age that is increasingly stage-managed. But, it also involves problems: don’t ever get drunk at the office Christmas party and make an ass of yourself, it will surely haunt you as fast as you can say ‘Facebook.’
The manifold legal implications of everyone now being an investigative journalist and reporter are hugely complex. What happens when mistakes are made? People are just that – people. No one rides a faultless cloud through life, mistakes are made and who gives whom the right to electronically judge, chronicle and publish information? Liable courts must be bursting at the seams. So, it is with this perspective that a new phenomenon of public relations is developing to help people deal with the latest onslaught of technological innovations – a new system for press management, if you will.
Some clever individuals started a company a few years ago in the UK called Veribo, to help its clients deal with the deluge of information available. Image management sounds like the domain of pop stars, but in essence, we are all there now, and might need a little help. What Veribo do is allow the good content of a brand, company or individual to bloom on that all-important Google search – instead of content taken out of context, negative quotes or unworthy articles. In a way, this is file management, but done to a very high standard, enabling clients who use their services to experience an incalculably valuable benefit: piece of mind. And in today’s world, that’s priceless.[/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]