Home Business Profiles in Business: Yuval Tal and the Payment Revolution

Profiles in Business: Yuval Tal and the Payment Revolution


[fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”] Yuval Tal

It’s no surprise that banks top the list of businesses that most inspire public outrage, and even before the credit crisis they were invisible enterprises at best – a joyless necessity begrudgingly endured by the populace. Banking presents a monumental challenge to brand agencies and CEOs alike. Entrepreneurial moguls like Richard Branson with Virgin and Anthony Thomson with his Metro Bank in the UK are promising a “revolution in banking” and attempting to make it a more memorable, personable and efficient experience for the public. But the feeling remains that they still haven’t yet cracked the code of brand loyalty. Meanwhile, a few pioneers of the Internet age have produced an entirely different paradigm in regards monetary transactions, echoing the fact that the ability to effectively buy and sell online is really the frontline of what any business needs in order to be successful in today’s climate.

Likewise, it’s been in the news recently that cell phone banking in the third world is blossoming and providing a new, intelligent and secure way for millions of people to cut out the dreaded middleman: their bank. Streamlining the payment experience was one of several initiatives that led e-commerce pioneer Yuval Tal to devise an ingeniously simple way to send and receive money that is making a huge impact on the idea of currency exchange. Imagine: no more wilting plants in a stuffy foyer, lines snaking out the door and surly bank staff unable to provide the simplest of services. And, of course, don’t forget their outrageous fees for international money orders. This no longer needs to be the reality – a creative, lateral approach and technological know-how is changing the way we do business from now on. This should make Richard Branson very nervous.

What Yuval Tal’s company, Payoneer, has done is offer a service that enables anyone with their MasterCard®-approved card who’s signed up with them, to send or receive money anywhere in the world without ungodly surcharges, delays or the obligatory, crackly phone line to call centers on the outskirts of Mumbai. Fantastic. This is already proving to be something of a game-changer with the company boasting over $500m a year running through its system and a yearly growth rate of 100% since its inception five years ago; a very successful and exciting business idea, indeed. And for developing countries, this will also be a tremendous boon for both currency freedom, and payment reliability.

This isn’t the first big idea business that Yuval Tal has captained. He’d had a busy, twenty-plus-years in the world of Internet startups and currency exchange before setting his sights on the Payoneer model. After receiving degrees in both mechanical and biomedical engineering, he began his path developing successful e-commerce strategies. In 1999, Payoneer’s predecessor, E4X, was launched and was considered a pioneering platform for online payment. What is becoming so commonplace now certainly was revolutionary a decade ago. After growing into a business that claimed over $500 million in revenue, E4X became what is now FiftyOne, a market leader for global e-commerce transactions. And now Tal has moved from strength to strength, with Payoneer attracting business accolades and positive press from journals like TechCrunch and NY Convergence.

The ease of use, low cost and a sense of membership are all contributing factors to Payoneer’s success. A truly modern idea, leaving traditional banking, much like the record industry or other dinosaurs, without the ability to compete. No one wants to go to their bank. No one looks forward to the antiquated and time- consuming process of money transactions and transfers. And with an inherent distrust now in place, there seems to be no reason for future generations to contend with the current banking model.

It’s hard to see how traditional branch banking will survive past the next twenty years. A logotype re-brand and new advertising isn’t what people want when they have to pay clients abroad or move money around. And if you’re wondering whether Payoneer has customer service that isn’t automated? The answer is yes. They have a dedicated team of individuals available 24/7 for any of its customers’ needs. A refreshing, human change that deserves the positive attention it’s getting.

Now, if only the airline industry could get a bright mind like Yuval Tal to tackle the desultory experience of modern air travel, then the two scourges of modern life would be irrevocably changed for the better. It’s the ability to think outside of the box that keeps the best business minds on top, and also makes what was once a cumbersome and inefficient exercise, now as easy as checking your email – Payoneer is a truly innovative, and much needed idea whose time has finally come.[/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]

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William R. Feins , freelance journalist from London, UK; he received his B.A. degree in Economics and his Masters in Sociology. William has always been interested in the mechanics of business and the inspiration of original thinkers, and firmly believes that the former can’t succeed without the latter. In his spare time, he enjoys the ridiculous spectacle of watching table tennis on a big screen (preferably at a pub) and reading weighty tomes about World War II.


  1. Interesting post.
    I heard about Yuval Tal back in the days he was working at 4EX, which is now FiftyOne i suppose. It’s nice to see the e-commerce business taking new directions and growing.

  2. Fascinating story. I wonder what makes Richard Branson and Anthony Thomson so sure of themselves.
    I haven’t seen any data that should back that up.

  3. I have actually tried it out and it is rather economic. The low costs make it easier to give it a try:)
    Yuval Tal seems to be marked as promising figure

  4. The Online payments world is developing rather quickly these days, i can’t say i found one that is actually fully secure but ill check this one out

  5. Yuval Tal was also in charge of business development in Radware if i recall correctly, i guess we’ll be hearing about that one

  6. I hear a lot of promises “revolution in banking” but i don’t find Richard Branson and Anthony Thomson’s ideas that refreshing… I will say i’m rather impressed with Yuval Tal’s vision which is simple and easier to relate to

  7. Simple is always better in my book, will stay tuned to see how it goes, thanks for this post, was interesting to read

  8. What’s really great about this service is that you can always get assistance, they are available 24/7 so you wont find yourself waiting for response or not knowing where you stand

  9. In order for internet business to really dominate we need more international, steady electronic payment systems to use like PayPal. Some of the other options out there seen dubious. Payoneer seems all right though.

  10. I had a very bad experience with Epassporte and lost a bunch of my poker winnings there. Payoneer seems like it has some actual capable and experienced people behind it though.

  11. Read about them in Techcrunch. Had no idea there was so much money in electronic money. I think I’m in the wrong biz!

  12. After I got my credit card info stolen and drained by hackers after using it online now I load my Payoneer card with just as much as I need to make the purchase and use it online instead. Much safer : )

  13. @amanda. great idea. i’m from the us and my daughter lil is studying in canada for a year and i can’t send an ach to canada? think i’ll give payoneer a try. was going to use paypal but takes so long to load : p

  14. My brothers credit card got stolen once and he cancelled the use of all his credit cards. Now he uses one. The use of one credit card is much more organized and safer but he doesn’t use online services such as paypal or liberty reserve etc. One way or the other there is always someone online who can hack a website.

  15. Hopefully this idea will become popular. I think that it is great to give for as gifts (gift cards). I’m not talking about the usual gift cards assigned to a specific store. With this card, the holder can use it anywhere so it is much better than a store gift card. Now, we are not limited to shopping at a particular store. Great Concept!

  16. This isn’t the first time that I had heard about Yuval Tal. It is no surprising how he gotten to where he is with such a massive potential. I haven’t tried any of the services he has built but I had been considering it for the longest time, so it might be NOW.

  17. I just hope someone out there can come up with a payment system that is better than and more widely acceptable than Paypal which is soon becoming like the old Bank people. May be this is it!

  18. Pioneers only keep the wheel of life going. Coining of the new term ‘payoneer’ indicates that the pioneer in this case means business. Banking is supreme to all businesses being at the core. Yuval Tal deserves all the appreciation for his pioneering payoneering adventure.

  19. Yuval Tal is great with his innocative ideas, he is trying to bring revolution in banking. The Payoneer model is great idea of bussines concern. He is doing well and may the bussines grow and help Yuval Tal’s idea to get more popular.

  20. I really got a great experience with payoneer as my alternative in online payment solution, it strip of the cost of charges I’m getting from changing currency rate, like US to euro. Plus it is very convenient. I can keep track of my funds and balance my account online. Thanks to Yuval Tal, indeed payoneer debit card is one of the best online payment platform I got.

  21. The way to pay our taxes and bills has been changed drastically. The electronic money is a blessing as you can spend the same right from your home. But this thing still require improvements and especially the fact that there is need of better security systems and i guess payoneer model is helping a lot in this area.

  22. This man is just simply a genius. He is able to express out an idea that can be so delicate and effective, and he explains things in a manner that seems so easy and practical, yet it is so critical. This idea of his also put in the solution to many who finds their inquiries unanswered during off banking hours. Definitely, Yuval Tal is a great person who puts the vision of greatness into this idea. That is why I believe this one will work.

  23. A good Article. First it hails the expertise and the acumen of Banking CEO. the banking revolution and it’s integration with telecom is very fashionable. The idea used by Yuval Tal is one step head of Banking industry.
    Banking industry first evolve from the simple banker to the internet and debit cards but still the middle man at the bank branch remain the hurdle for the smooth flow of transaction at low cost.
    Idea of Yuval Tal to integrate the telecom with banking and making Payoneer a success.
    Lastly article comment on the innovative or out of box thinking to bring the aviation industry from the mess that it is in and to make it profitable and consumer friendly that will benefit the consumer more.

  24. Thank you for sharing this informative blog .The payoneer is a great idea ,he is doing a good job,but many points are not clear for me,i would be looking for more comments so that i can get the answers of my question.thanx once again

  25. I think this is the new revolution in online payment system. I think Yuval Tal’s company gives a good solution for online payments in a safe and secured way. Nice to hear about this good information

  26. yes it is true that, It’s hard to see how traditional branch banking will survive past the next twenty years.now
    cell phone banking in the third world is blossoming and providing a new, intelligent and secure way for millions of people to cut out the dreaded middleman: their bank and in india it is recently launched.

  27. Payoneer is a good idea and nice to know that it reached $500m a year in revenue
    Payoneer can be a good alternative payment/Receipt method;
    I believe some other payment processors also provide similar debit card facility.

  28. Technology combined with great minds are sure to make our lives better. I just hope they won’t stop with financial institution and communications. There are still other facets of the society that needs a revolution. Yeah, airline is one, is there anyway that education can also benefit from this kinds of innovations? Just wondering.

  29. Payoneer sounds like a great and convenient service for anyone with a Mater’s Card. I wonder is it available for other credit cards like visa or American Express? Also it is not quite clear as to how it works. Looking forward to more details.

  30. A good reading and a cinsistent recognition to the contribution of Yuval Tal who rose up gradually with great wisdom. When the mass population automatically follow the mechanical process inspite of their awareness there do exist some genius heads to offer an alternative that is more genuine like the Payoneer’s commitment led to the ease of use, low cost and a sense of membership contributing to success. success.



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