In speaking recently at a conference of Europe’s broadcasting industry in Scotland, Eric Schmidt, Google’s Chairman,
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reassured all present that his behemoth company wasn’t gunning to change the face of television broadcasting. A huge sigh of relief could be heard across the land. As the announcement that Google would be launching a TV service next year, aptly called Google TV, there was a sense from the industry that this could be a death knell. Not so, said Mr. Schmidt, as quoted in a CNN article, “The internet is fundamental to the future of television for one simple reason: Because it’s what people want… It makes TV more personal, more participative, more pertinent. People are clamoring for it.” But, he clarified where exactly Google would be in the food chain, and it’s not in content creation (one could argue, however, that the major broadcasters aren’t in that either).
The idea behind Google TV seems to be the integration of internet services with television, allowing viewers a more customized experience – the word ‘personalized’ was used several times. Schmidt did also manage to digress from his formal speech to incorporate the recent news of Steve Jobs leaving Apple with words of praise for the visionary, but the business at hand was to leave a reassuring ring in the broadcast industry’s ears, and also a little confusion as to what Schmidt’s mantra would actually mean for them. Those words were: “Mobile, local and social were the key three trends to watch and all would transform television…a golden age of internet-connected television creating new forms of entertainment, advertising and connections between audiences and content.” The industry just wants to keep the content and hopefully be integrated with the advertising – nonetheless you can bet that Google TV has to be pretty good after the company missed the lead on social networking. Stay tuned, and we’ll see.[/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]