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Tiia Sammallahti

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Tiia Sammallahti (BSc. Food Economics, MBA) is the CEO and Founder of whatimpact.com. She is passionate about making a difference and a big believer in positive, social change. She has 20+ years experience working with consumer goods, B2B collaboration models and commercial property development. Her expertise in sponsorships and brand building, paired with her four-year journey understanding and bridging the gaps between company-charity collaborations, have materialised in the whatimpact matchmaking platform that champions transparent, democratic and efficient partnerships. She has been invited to share her knowledge on various media platforms including ITV News and the BBC.

Why should an organisation invest in Company Social Responsibility activities?

It is good to keep in mind that well-planned CSR contributions deliver economic, social and environmental value.