From App’s to Riches – Bubble Ball
The American obsession of a phoenix-like ascendency from humble origins is still being propagated – but the tools have changed. Oh sure, everybody loves a rags to riches story, the culmination of which is always supposed to be brought on by sheer ‘sweat of brow,’ and a primal ingenuity. It’s the American dream, the stuff of legend – but now the new rock stars are those who create a YouTube video that goes viral or a teenager who, in his spare time (always seemingly in ‘his father’s garage’), creates an App that captures the zeitgeist.
The last case mentioned above relates to the latest iPad darling and new generation hero: 14-year-old Robert Nay from Spanish Fork, Utah. Hollywood scriptwriters are already dipping their quills in ink over this one! As CNN and iTunes reports, the little weasel has created the most popular free app on iTunes, knocking out ‘Angry Birds’. The Huffington Post has also run the story describing how the boy used the relatively simple coding tools called Corona from Ansca Mobile, enabling him to produce his physics-inspired puzzle game, Bubble Ball.
ABC news (who have featured young Nay being interviewed on their channel) has reported in the last two weeks that Bubble Ball has already been downloaded by over two million people. Nay is an early example of those using coding tools designed for everyone, not just serious programmers – the democratization of said tools should flood the App market in the next twelve months with, I’d imagine, loads of rubbish; but like anything tech, the success stories will make the news and be used. It’s also interesting to note that Robert Nay’s mom, according to All Things Digital, ‘handles the business tasks, such as submitting the apps to the App Store and Android marketplaces.’ Ouch, I’d watch that one, kid. Don’t go into business with your mother, you’re just asking for trouble.